Paulina Lagudi Ulrich is a film and commercial director celebrated for her emotionally grounded storytelling and strong visual style. She has Directed & Produced acclaimed campaigns for the State of California, including the Never a Bother youth suicide prevention initiative for the California Department of Public Health and the LIVE BEYOND ACE's trauma-informed care campaign in partnership with the Office of the Surgeon General. Her ability to create compelling, socially impactful content has positioned her as a go-to director for mission-driven work. Paulina has also collaborated with major brands such as Blue Apron, Kevin’s Natural Foods, GOLO, KLUFT, and Franklin Covey, known for blending authenticity with strong brand messaging across broadcast and digital platforms.

Beyond her commercial work, Paulina wrote the feature film 'My Penguin Friend' and wrote and directed 'Mail Order Monster'. Paulina has also written and directed many short films that have gone on to screen and win awards at festivals such as the Los Angeles Film Awards, Venice Shorts, Hollyshorts, and more.  

Currently, Paulina is deeply passionate about documentary filmmaking, with a focus on the health and wellness of children—particularly in her upcoming documentary 'A Solid 6 Months' the first documentary on infant feeding. As a mother of two young boys, she brings both personal insight and professional curiosity to stories centered on early childhood nutrition, development, and caregiving. Her work explores the intersection of food, culture, and parenting, aiming to empower families and spark meaningful dialogue around how we nourish the next generation.